Rise, Fall and Reinvention: The Architect's Shifting Identity.

Taking stock of architects' hubris in actuality and fiction, London‐based design critic and curator Stephen Bayley asks why, recently, the architect has ceased to be a clown or hero in the eyes of popular culture. He posits that the reinvention of the architect is necessary to reclaim this lost prominence, good or bad, in the eyes of the public. [ABSTRACT FROM AUTHOR]