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It Can Be a Boy, a Girl, Neither or Both.

Authors :
Dockterman, Eliana
Calif
Source :
TIME Magazine; 10/7/2019, Vol. 194 Issue 14, p40-48, 8p, 6 Color Photographs
Publication Year :
2019

Abstract

The article examines the decision by toy manufacturer Mattel to release a gender-neutral doll as part of the company's Creatable World series. It discusses how the strategy is intended to appeal to consumers interested in social justice while also challenging social stigma.

Details

Language :
English
ISSN :
0040781X
Volume :
194
Issue :
14
Database :
Complementary Index
Journal :
TIME Magazine
Publication Type :
Periodical
Accession number :
138827689