Why is it difficult to be virtuous in business ethics?

This paper presents a theoretical analysis based of virtue ethics. We examine the individual internal predispositions related to non-virtuous behavior in the context of an ethical dilemma. For Aristotle, the virtuous state of being requires certain dispositions, but the difficult context of a "genuine dilemma" can generate interference and obstacles to achieving a virtuous state. The genuine dilemma is a symptomatic situation that disrupts our ethical identity by the potential biases that affect our personality traits and moral acts. These disturbances cause a phenomenon described by philosophers as "akrasia". We propose that this "weakness of will" influences the ethical decision-making process, thereby leading to non-virtuous acts. Within the empirical literature, we identify three types of disturbances that feed akrasia: bounded ethicality, denial, and moral cowardice. These ethical biases disrupt one's moral conscience by moving the individual away from the pursuit of virtue. Understanding these ethical errors contributes to enhancing ethical decision-making models, especially in terms of examining the failure of one's will to act according to one's values. We propose a conceptual model that explains non-virtuous attitudes to ethical dilemmas in management. [ABSTRACT FROM AUTHOR]