Building loyalty in e-commerce: Impact of business and customer characteristics.

MLA

Swaminathan, Srinivasan, et al. “Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics.” Journal of Marketing Channels, vol. 25, no. 1/2, Jan. 2018, pp. 22–35. EBSCOhost, https://doi.org/10.1080/1046669X.2019.1646184.

APA

Swaminathan, S., Anderson, R., & Song, L. (2018). Building loyalty in e-commerce: Impact of business and customer characteristics. Journal of Marketing Channels, 25(1/2), 22–35. https://doi.org/10.1080/1046669X.2019.1646184

Chicago

Swaminathan, Srinivasan, Rolph Anderson, and Lei Song. 2018. “Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics.” Journal of Marketing Channels 25 (1/2): 22–35. doi:10.1080/1046669X.2019.1646184.