How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities.

MLA

Khamitov, Mansur, et al. “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities.” Journal of Consumer Research, vol. 46, no. 3, Oct. 2019, pp. 435–59. EBSCOhost, https://doi.org/10.1093/jcr/ucz006.

APA

Khamitov, M., Wang, X. (Shane), & Thomson, M. (2019). How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities. Journal of Consumer Research, 46(3), 435–459. https://doi.org/10.1093/jcr/ucz006

Chicago

Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson. 2019. “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities.” Journal of Consumer Research 46 (3): 435–59. doi:10.1093/jcr/ucz006.