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The case for research on the marketing–finance interface.

Authors :
Hanssens, Dominique M.
Source :
Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.); Sep2019, Vol. 34 Issue 3, p138-142, 5p
Publication Year :
2019

Abstract

This article discusses five dominant themes and important empirical findings in the recent literature on the marketing-finance interface. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
DECISION making in marketing

Details

Language :
English
ISSN :
20515707
Volume :
34
Issue :
3
Database :
Complementary Index
Journal :
Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.)
Publication Type :
Academic Journal
Accession number :
138411694
Full Text :
https://doi.org/10.1177/2051570719826454
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