Influence China With Caution and Precision: Brands not only need to learn from the recent geopolitical storm but also the differences between influencers across social media platforms.

The article discusses cultural and political sensitivities that Western fashion brands need to consider when choosing Chinese celebrities and influencers to represent them in Southeast Asia. Topics covered include the importance of understanding China's stance on geopolitical disputes, the popularity of the region's social media platforms such as Weibo, TikTok, and WeChat, and the large social media followings of Chinese fashion influencers including Liu Wen, Yang Mi, and Rita Wang.