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Clicking Health Risk Messages on Social Media: Moderated Mediation Paths Through Perceived Threat, Perceived Efficacy, and Fear Arousal.
- Source :
- Health Communication; Oct2019, Vol. 34 Issue 11, p1359-1368, 10p, 1 Diagram, 3 Charts, 1 Graph
- Publication Year :
- 2019
-
Abstract
- This study drew on appraisal theory to examine how fear appeal messages and individual coping styles combined to drive users' intention to click (ITC) health risk messages on social media. A 2 × 2 × 2 mixed-design experiment was conducted, with threat and efficacy as between subject factors and message as the within subject factor. The results suggested that: (1) threat and efficacy message influenced ITC via the mediating effect of perceived threat, and perceived efficacy; (2) fear arousal was positively related to intention to click; (3) blunting style used by the participant suppressed fear arousal's ability to mobilize ITC; and (4) monitoring style had a positive main effect on ITC. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]
- Subjects :
- PSYCHOLOGICAL adaptation
ANALYSIS of covariance
CHI-squared test
CONFIDENCE intervals
CONSUMER attitudes
FACTORIAL experiment designs
FEAR
HEALTH
HEALTH attitudes
INTENTION
MATHEMATICAL models
RESEARCH methodology
QUESTIONNAIRES
REGRESSION analysis
RESEARCH evaluation
STATISTICAL sampling
SCALE analysis (Psychology)
SELF-efficacy
T-test (Statistics)
INFORMATION resources
THEORY
RANDOMIZED controlled trials
SOCIAL media
RELATIVE medical risk
DESCRIPTIVE statistics
Subjects
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 34
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 138294862
- Full Text :
- https://doi.org/10.1080/10410236.2018.1489202