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Shaping Core Health Messages: Rural, Low-Income Mothers Speak Through Participatory Action Research.
- Source :
- Health Communication; Sep2019, Vol. 34 Issue 10, p1141-1149, 9p, 2 Diagrams, 1 Chart
- Publication Year :
- 2019
-
Abstract
- Rural, low-income families are disproportionately impacted by health problems owing to structural barriers (e.g., transportation, health insurance coverage) and personal barriers (e.g., health literacy). This paper presents a Participatory Action Research (PAR) model of co-created Core Health Messages (CHMs) in the areas of dental health, food security, health insurance, and physical activity. The research project engaged a multi-disciplinary team of experts to design initial health messages; rural, low-income mothers to respond to, and co-create, health messages; and stakeholders who work with families to share their insights. Findings reveal the perceptions of mothers and community stakeholders regarding messages and channels of message dissemination. By using PAR, a learner engagement approach, the researchers intend to increase the likelihood that the CHMs are culturally appropriate and relevant to specific populations. The CHM-PAR model visually illustrates an interactive, iterative process of health message generation and testing. The paper concludes with implications for future research and outreach in a technological landscape where dissemination channels are dynamic. This paper provides a model for researchers and health educators to co-create messages in a desired format (e.g., length, voice, level of empathy, tone) preferred by their audiences and to examine dissemination methods that will best reach those audiences. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 34
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 137944515
- Full Text :
- https://doi.org/10.1080/10410236.2018.1465792