Corporate greening in a large developing economy: pollution prevention strategies.

In the backdrop of rapid and continuous deterioration in the quality of air, water and land, pollution prevention strategies have become a critical business issue to the industrial sector throughout the world. The present study aims to explore pollution prevention initiatives and their actual implementation across five different polluting industries from a large developing country's perspective. Ten sample plants (two from each industry group) were chosen from five different polluting industry groups (iron and steel, cement, pulp and paper, leather and pharmaceuticals) of a large developing economy like India. This study reveals that environmental concerns have increasingly spread among the selected polluting industries. Addressing pollution prevention practices into their business functions these industries have become more responsive to modify production process and improve the quality of the environment. However, there is a huge potential to improve it further. [ABSTRACT FROM AUTHOR]