EnviGreen Biotech: An Eco-friendly Alternative to Plastic Bags.

The case is about EnviGreen Biotech which produces an alternative to plastic bags that is 100 per cent organic, biodegradable and recyclable. The case focuses on how the concept of sustainability is being incorporated into the organization. Currently, the EnviGreen bags are manufactured in India and are being exported to South East Asian and Middle East countries. Along with this, the company has also started manufacturing bags for the organized retailers in India, but still to enter into the retail consumer market. The case ends up with the discussion that whether EnviGreen Biotech should enter into the B2C market in India or not as the products are costlier than plastic bags and price sensitive nature of Indian consumers is a major concern. [ABSTRACT FROM AUTHOR]