ЗБУТОВА ТА ЦІНОВА ДІЯЛЬНІСТЬ В УПРАВЛІННІ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА

In modern conditions, the complexity of political, economic and social factors influences the efficiency of enterprise’s operation. The price setting is a very important stage for enterprise competitiveness, because the purpose of its operation is to obtain maximum profit. In addition, the company must not only produce, but also sell its products with a condition for making a profit, and this becomes possible only with the right choice of pricing and sales policies. While research practice, it was discovered in the article, that in management of the enterprise competitiveness an important role is played by marketing elements, which are sales and pricing policies. They occupy one of the key positions in the enterprise activity, as they are the final stage of its operation, and more precisely, of final product sales to the consumers. Consequently, it was investigated that in management of enterprise competitiveness there is a relationship between sales and price activities. At the same time, it is very important to properly organize sales and pricing activities, as they are important elements on which the enterprise effectiveness depends. [ABSTRACT FROM AUTHOR]