Cadbury and the rise of the supermarket: innovation in marketing 1953–1975.

MLA

Bailey, Adrian R., and Andrew Alexander. “Cadbury and the Rise of the Supermarket: Innovation in Marketing 1953–1975.” Business History, vol. 61, no. 4, June 2019, pp. 659–80. EBSCOhost, https://doi.org/10.1080/00076791.2017.1400012.

APA

Bailey, A. R., & Alexander, A. (2019). Cadbury and the rise of the supermarket: innovation in marketing 1953–1975. Business History, 61(4), 659–680. https://doi.org/10.1080/00076791.2017.1400012

Chicago

Bailey, Adrian R., and Andrew Alexander. 2019. “Cadbury and the Rise of the Supermarket: Innovation in Marketing 1953–1975.” Business History 61 (4): 659–80. doi:10.1080/00076791.2017.1400012.