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Communication and reputation.
- Source :
- Chemistry & Industry; 6/7/2004, Issue 11, p16-17, 2p
- Publication Year :
- 2004
-
Abstract
- Discusses the issue of communication gap in the chemicals industry in Europe. Main reason the chemicals industry has poor reputation among the public; Objective of industry reputation programme of the British Chemical Industry Association; Outcome of the series of focus group studies conducted with the media by the Market Opinion Research Institute in order to assess how it views the chemical industry.
Details
- Language :
- English
- ISSN :
- 00093068
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Chemistry & Industry
- Publication Type :
- Academic Journal
- Accession number :
- 13669344