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The e-Corporation.
- Source :
- Fortune; 12/7/1998, Vol. 138 Issue 11, p80-92, 8p, 4 Color Photographs
- Publication Year :
- 1998
-
Abstract
- Considers how the Internet will change the relationship between consumers and producers. Changes in retailing from the 1950s to the 1990s; Rate of Internet revenue growth; Impact on consumers expectations about convenience, speed, comparability, price and service; Inversion of the traditional logic of advertising; Declining importance of geography; Efficiency of Internet shopping; What it will take for businesses to succeed online.
Details
- Language :
- English
- ISSN :
- 00158259
- Volume :
- 138
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Fortune
- Publication Type :
- Periodical
- Accession number :
- 1366877