Americans seek more protein, but not all animal based Plant-based: proteins becoming mainstream as consumers add more protein to their diets.

The article discusses a research which shows the food preferences of consumers in the U.S. According to David Portalatin, vice president and food industry analyst at American market research company NPD Group Inc., Americans chose to eat plant-based food containing protein in their diets. Information on the consumer demands and its effect to animal protein and animal feed production, is also highlighted.