CEO UNDER DUAL CHALLENGE: ECONOMY CRISIS AND TECH INNOVATION.

This teaching case focuses on the challenges for the survival of the software localization company Ccaps Translation and Localization - localization of computer programs is to adapt them to different countries, languages, and cultures. The case was developed to target Business Administration and Production Engineering undergraduate or graduate students, particularly in the disciplines of strategy and innovation. The case enables students to apprehend the concepts of the Disruptive Innovation and the Organizational Ambidexterity theories. The former describes the impact and challenges that threaten Ccaps' survival while the latter is a strategic tool to reach promising and viable alternatives to maintain the company profitable in the long run. The professor should guide the students through the critical analysis of Ccaps' competitive environment and its current and future capabilities, exploring the inhibitor (problems and restrictions) as well as the enhancer (solutions and leverages) features. [ABSTRACT FROM AUTHOR]