Omni-Channel Options Lure 2018 Holiday Shoppers: Physical Stores at the Center of Buying Strategies.

The article focuses on the International Council of Shopping Centers' Post-Holiday 2018 survey, which shows that omni-channel options lure 2018 holiday shoppers in the U.S. and physical stores were at the center of buying strategies. The findings include higher share of millennials bought more items after picking up online orders in store than generation X or baby boomers indicating a higher propensity for impulse buying among the youngest shoppers.