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Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France.
- Source :
- Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.); Mar2019, Vol. 34 Issue 1, p48-73, 26p
- Publication Year :
- 2019
-
Abstract
- In a context of changing food consumption patterns, discontinuous innovations are a major challenge for the food industry. This article aims to identify the cognitive processes underpinning the acceptance of discontinuous food innovations through the study of classification and encoding mechanisms of mental categorisation. A qualitative study applied to entomophagy explores these mechanisms according to the extent of product processing and their consequences on acceptance by consumers. These results enrich Behavioral Decision Theory and help manufacturers understand the marketing levers that can be used to facilitate acceptance of these innovations. [ABSTRACT FROM AUTHOR]
- Subjects :
- FOOD industry
ENTOMOPHAGY
FOOD consumption
INNOVATIONS in business
DECISION theory
Subjects
Details
- Language :
- English
- ISSN :
- 20515707
- Volume :
- 34
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.)
- Publication Type :
- Academic Journal
- Accession number :
- 135462753
- Full Text :
- https://doi.org/10.1177/2051570718791785