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The Emergent Possible.

Authors :
Crews, Christian
Source :
Research Technology Management; Mar/Apr2019, Vol. 62 Issue 2, p49-50, 2p
Publication Year :
2019

Abstract

The author discusses the value of strategic forecasting in business innovation and covers the advantages of a Lean Startup methodology. He argues in favor of a business strategy based on starting, testing, and being prepared to pivot from plans rather than adhering to long-term plans.

Details

Language :
English
ISSN :
08956308
Volume :
62
Issue :
2
Database :
Complementary Index
Journal :
Research Technology Management
Publication Type :
Academic Journal
Accession number :
135325695
Full Text :
https://doi.org/10.1080/08956308.2019.1563438