ВИЗНАЧЕННЯ ІНФРАСТРУКТУРИ ПОЛІТИЧНОГО РИНКУ

The article is devoted to the problem of political science studying the infrastructure of the modern political market based on structuring this type of market. The contemporary theoretical approaches to the research of the political market we considered, the aspects, which remained beyond the attention of modern researchers, have been singled out. It has been established that most often the political market and its infrastructure are viewed in analogy with economic science, indicating not only the penetration of the discourse of global marketing into the political sector, but rather the development of a marketing paradigm as the dominant consumption in modern society. In the article, it is noted that despite the popularity of the use of the concepts «political market», «infrastructure of the political market» in the political discourse, scientific instruments are not yet fully developed, which legitimizes their application as a theoretical and methodological basis for the development of political science and political marketing. In the article, the infrastructure of the political market we proposed considered as a set of logistical, organizational, and economic conditions that ensure the functioning of the policy sphere and the interaction of political actors. [ABSTRACT FROM AUTHOR]