Effects of seat position on perception of power in Chinese traditional culture.

In China, some rituals show that power is represented by seat positions. The current study empirically investigated the relationship between seat position and perception of power, and the cultural differences in this relationship. In Experiment 1, participants were asked to arrange seats for people with different power. The results showed that seats for high‐power people were placed facing the door while others' seats were placed with their backs to the door. In Experiment 2, a priming task was employed to test the link between seat position and perception of power. Results revealed that after pictures of the seat facing the door were primed, judgments for high‐power words were more accurate and faster than for low‐power words, as compared to priming with the condition of the seat with its back to the door. A Stroop task was employed in Experiment 3 to explore cultural differences. Results showed that Chinese participants judged high‐power words faster in the congruent trials than in the incongruent trials, but no such difference was found in African participants. These findings suggest that the concept of power can be partly represented by seat position in China. [ABSTRACT FROM AUTHOR]