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McKinsey's Magic Bullet.
- Source :
- Robb Report; Mar2019, Vol. 43 Issue 3, p149-150, 2p, 2 Color Photographs
- Publication Year :
- 2019
-
Abstract
- The article offers information on consulting firm McKinsey & Co. , which has built a team of 350 designers in 14 offices all over the globe. Topics include the company goes beyond spreadsheets to build brands through killer design, and McKinsey has applied design principles for a European luxury watchmaker that is accomplished at creating complications priced at tens of thousands of dollars, but which faced dreadful customer satisfaction ratings for repairs.
- Subjects :
- DESIGNERS
ELECTRONIC spreadsheets
CLOCK & watch makers
CUSTOMER satisfaction
Subjects
Details
- Language :
- English
- ISSN :
- 02791447
- Volume :
- 43
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Robb Report
- Publication Type :
- Periodical
- Accession number :
- 134709976