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BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS.
- Source :
- Management Intercultural; 2018, Vol. 20 Issue 1, p39-43, 5p
- Publication Year :
- 2018
-
Abstract
- Foreign fighters (FF), that is, all those people who leave their countries of origin or residence to participate in a foreign armed conflict are strongly attracted by the terrorist groups, which by their symbols and propaganda can be considered as genuine brands; their mission is to restore archaic Islam as the only possible choice and the only alternative to preserving Western values. To achieve this, it was necessary to build a strong brand to represent the founding and fundamental values of Islam, a brand that could influence the common feelings of the resurrection of Islam. In this article, we intend to explore new strategic approaches to digital marketing and tactical applications to develop a brand and new product, alternately to the more developed and more desirable terrorist group format. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Romanian
- ISSN :
- 14549980
- Volume :
- 20
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Management Intercultural
- Publication Type :
- Academic Journal
- Accession number :
- 134566252