Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets.

MLA

Narayandas, Das, and V.Kasturi Rangan. “Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets.” Journal of Marketing, vol. 68, no. 3, July 2004, pp. 63–77. EBSCOhost, https://doi.org/10.1509/jmkg.68.3.63.34772.

APA

Narayandas, D., & Rangan, V. K. (2004). Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets. Journal of Marketing, 68(3), 63–77. https://doi.org/10.1509/jmkg.68.3.63.34772

Chicago

Narayandas, Das, and V. Kasturi Rangan. 2004. “Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets.” Journal of Marketing 68 (3): 63–77. doi:10.1509/jmkg.68.3.63.34772.