"The India luxury story needs the mindset of a marathon".

Source :: Advertising, Brands & Marketing Industry Snapshot; 9/4/2018, p6-7, 2p
Publication Year :: 2018
Abstract: The article focuses on luxury good firm Louis Vuitton (LV) which opened its retail store in China in1992 and mentions that management consultant BCG benchmarks luxury by threshold price of luxury goods. Topics discussed include spending on luxury handbags, shoes and wines, luxury industry in India, and need of business growth of luxury market.