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Understanding and Managing the Customer Experience: Emerging Perspectives on the CX: Exploring Fixture Shape in a Retail Setting.

Authors :
Spaid, Brian
Matthes, Joseph
Source :
AMA Summer Academic Conference Proceedings; 2018, Vol. 29, pCE-15-CE-16, 2p
Publication Year :
2018

Subjects

Subjects :
RETAIL store design & construction
CONSUMER behavior
SHOPPING

Details

Language :
English
Volume :
29
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
133821922

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Authors Abstract Subjects Details