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Marketing Research: Science Practice and Ethics in Marketing Research: Capturing Heterogeneity, Generalizing to Populations, and Ending Bad Science Practices Still Pervasive in Marketing.

Authors :
Woodside, Arch G.
Megehee, Carol M.
Nagy, Gabor
Prentice, Catherine
Source :
AMA Summer Academic Conference Proceedings; 2018, Vol. 29, pMR-23-MR-24, 2p
Publication Year :
2018

Subjects

Subjects :
MARKETING research
MARKETING strategy
MARKETING planning

Details

Language :
English
Volume :
29
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
133821854

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Authors Abstract Subjects Details