Color illusion on complexion by lipsticks and its impression.

Point makeup perceptually affects overall facial color; for example, it takes on the tinge of the eye shadow color. This study preliminarily confirmed the assimilation effect by lipstick colors and the relationship between perceptual and esthetic measures. Four typical lipstick colors, red, pink, orange, and violet, were utilized. An averaged face varied based on two factors, lightness (lighter and darker) and hue (reddish and yellowish), was examined. Twenty-four females assessed the faces in terms of perceptual hue (redness for the reddish faces and yellowness for the yellowish faces), perceptual lightness, dullness, and looking-goodness via paired comparisons. Consequently, an assimilation effect of lipstick's hue on perceptual complexion was confirmed. However, a perceptual change in lightness could not be explained by assimilation or contrast; the redness of lipsticks enhanced the perceptual lightness of complexion. Dullness negatively correlated not only with perceptual lightness but also with perceptual redness of faces and physical redness of lipsticks. Looking-goodness clearly correlated with perceptual redness of faces and each lipstick color had its own effect. [ABSTRACT FROM AUTHOR]