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StriVectin's Turnaround: Cutting Sku's, Saks, Focusing on Gen X.
- Source :
- WWD: Women's Wear Daily; 11/28/2018, p11-11, 1p
- Publication Year :
- 2018
-
Abstract
- The article discusses anti-aging product company Stri-Vectin's brand turnaround from a sales-driven to a consumer-marketing-driven organization as of November 2018. Topics covered include the firm's hiring of key executives to contain excess distribution and focus on core business with the Gen X consumer, and its launching of the StriVectin TL Advanced Tightening Neck Cream and Multi Action line of products with multiple benefits. Also noted is its launching of the Nia line for Millennials.
- Subjects :
- AGING prevention
GENERATION X consumers
EXECUTIVE recruiting
MILLENNIAL consumers
Subjects
Details
- Language :
- English
- ISSN :
- 01495380
- Database :
- Complementary Index
- Journal :
- WWD: Women's Wear Daily
- Publication Type :
- Periodical
- Accession number :
- 133297723