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Leo Burnett.
- Source :
- TIME Magazine; 12/7/1998, Vol. 152 Issue 23, p166, 3p, 2 Color Photographs, 4 Black and White Photographs
- Publication Year :
- 1998
-
Abstract
- Profiles Leo Burnett. His career in advertising; His creativity; Changes in the industry; His emphasis upon images; His view of the drama in products; Use of masculine archetypes; Use of visual triggers; Observations about his contributions to advertising; His central principles; Advertising and mental environment. INSET: These Messages Have Been Brought to You By....
Details
- Language :
- English
- ISSN :
- 0040781X
- Volume :
- 152
- Issue :
- 23
- Database :
- Complementary Index
- Journal :
- TIME Magazine
- Publication Type :
- Periodical
- Accession number :
- 1326816