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Trading spaces.

Authors :
Graves, D. Lucas
Source :
Adweek Eastern Edition; 11/16/1998, Vol. 39 Issue 46, IQ p24, 6p
Publication Year :
1998

Abstract

Focuses on CKS Group's merger with USWeb, a network of Web service shops in the United States. Remarks from Mark Kvamme, CKS chief executive officer, regarding the merger; History of CKS; Implications of the merger on interactive firms and the advertising industry; CKS' alliance with Madison Avenue.

Subjects

Subjects :
MERGERS & acquisitions

Details

Language :
English
ISSN :
01992864
Volume :
39
Issue :
46
Database :
Complementary Index
Journal :
Adweek Eastern Edition
Publication Type :
Periodical
Accession number :
1319473