Cite
The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach.
MLA
Parker, John, et al. “The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach.” Journal of Advertising, vol. 47, no. 3, July 2018, pp. 237–54. EBSCOhost, https://doi.org/10.1080/00913367.2018.1474146.
APA
Parker, J., Ang, L., & Koslow, S. (2018). The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach. Journal of Advertising, 47(3), 237–254. https://doi.org/10.1080/00913367.2018.1474146
Chicago
Parker, John, Lawrence Ang, and Scott Koslow. 2018. “The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach.” Journal of Advertising 47 (3): 237–54. doi:10.1080/00913367.2018.1474146.