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Beyond the hype, AI will spark a marketing renaissance.

Authors :
Husson, Thomas
Source :
Information-management.com; 8/30/2018, p1-1, 1p
Publication Year :
2018

Abstract

Artificial intelligence will scale existing data-driven marketing approaches and give modern CMOs the ability to personalize branded experiences in real time at scale. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
RENAISSANCE
ARTIFICIAL intelligence
ECONOMIC history

Details

Language :
English
Database :
Complementary Index
Journal :
Information-management.com
Publication Type :
Periodical
Accession number :
131520154

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