Coffee For the Man's Man.

DrinkWorks Inc., a California-based drinkware company, has addressed the demand for a hassle-free coffee container designed especially for men—the new Steele stainless steel travel mug. Steele has tapped into the mindset of the male coffee drinker on the go, manufactured using hydroforming technology—the same process used by auto makers to form steel body parts on many pickups. The rugged, insulated product sports an oversized rubber handle, non-skid TuffGrip bottom with workboot-style tread, spill-resistant lid and a 24-ounce reservoir large enough to handle the longest commute.