Reevaluating Incremental Innovation.

Source :: Harvard Business Review; Sep/Oct2018, Vol. 96 Issue 5, p22-25, 4p, 1 Color Photograph, 1 Diagram
Publication Year :: 2018
Abstract: The article discusses research on the notion of incremental innovation in corporate research & development (R&D) efforts. Topics include return on investment in R&D in relation to the size of research budgets, the significance of corporate culture in the role of R&D, and an interview with former executive Sanjay Khosla on the influence of consumer package goods (CPG) firms in relation to R&D funding. INSET: "It's Very Risky to Bet Only on Blockbusters". [ABSTRACT FROM PUBLISHER]