STRATEGIC PLANNING AS SUPPORT TO DEVELOPING AGRICULTURE OF THE CITY OF NOVI SAD.

The paper examines the factors of the development of agriculture in the city of Novi Sad, and accordingly defines the development priorities. The aim at the research is to analyze the real possibilities for improving the situation in this field through the SWOT analysis. The analysis focuses on: demographic characteristics and trends in rural settlements, trends in the development of agriculture in the city of Novi Sad, agro-technical equipment, storage and finishing capacities, as well as development priorities in the agriculture of the city. The results of the research show that the improvement on the competitiveness of the agricultural sector in the city of Novi Sad requires the implementation of adequate strategic measures and projects in the field of improvement to human potential, higher level of processing of agricultural products and better agricultural equipment of agricultural producers. New rural development policies are focused precisely on defining effective mechanisms to ensure coordination of the development of agriculture and other activities in rural areas, in accordance with the principles of sustainable development, with the aim of improving the living standard and quality of life of the population. [ABSTRACT FROM AUTHOR]