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Grow or Shrink: The Dilemma Facing Mid-Sized Agencies.

Authors :
Ross, Warren R.
Source :
Medical Marketing & Media; Nov98, Vol. 33 Issue 11, p82, 6p
Publication Year :
1998

Abstract

Interviews president Dwayne Hann of Blunt Hann Healthcare Marketing Inc. Relationships of mergers and acquisitions of mid-size agencies; Selection of agencies; Involvement of consultants in the agency selection process. INSET: The BHS Group--a Profile.

Subjects

Subjects :
MERGERS & acquisitions

Details

Language :
English
ISSN :
00257354
Volume :
33
Issue :
11
Database :
Complementary Index
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
1307691

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Authors Abstract Subjects Details