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The Arnaults Try to Refashion LVMH for Millennials.
- Source :
- Bloomberg Businessweek; 7/16/2018, Issue 4576, p14-15, 2p, 1 Color Photograph, 1 Black and White Photograph
- Publication Year :
- 2018
-
Abstract
- The article discusses how the brand LVMH of Louis Vuitton menswear, a subsidiary of LVMH Moët Hennessy Louis Vuitton SE led by Bernard Arnault, is attempting to lure younger buyers to purchase their goods. The group hired menswear designer Virgil Abloh whose Parisian fashion show featured high-tech plastic duffel bags carried by hoodie-wearing models walking to the music of Kanye West.
- Subjects :
- MEN'S clothing design
MEN'S products
FASHION
LUXURY goods industry
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 4576
- Database :
- Complementary Index
- Journal :
- Bloomberg Businessweek
- Publication Type :
- Periodical
- Accession number :
- 130652155