THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0.

MLA

Ungerman, Otakar, et al. “The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0.” Journal of Competitiveness, vol. 10, no. 1, June 2018, pp. 132–48. EBSCOhost, https://doi.org/10.7441/joc.2018.02.09.

APA

Ungerman, O., Dedkova, J., & Gurinova, K. (2018). The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0. Journal of Competitiveness, 10(1), 132–148. https://doi.org/10.7441/joc.2018.02.09

Chicago

Ungerman, Otakar, Jaroslava Dedkova, and Katerina Gurinova. 2018. “The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0.” Journal of Competitiveness 10 (1): 132–48. doi:10.7441/joc.2018.02.09.