Racial sedimentation and the common sense of racialized violence: The case of black church burnings.

I theorize how the common sense of racialized violence, manifest in public discourse, is engendered by the rhetorical process of racial sedimentation. This meaning-making process fashions a seemingly legitimate text from a reservoir of historically deposited fragments that congeal in response to racial crises as a means of explaining away the threat to the racial status quo and burying critical counterdiscourses. I demonstrate this sedimentation process by analyzing both the dominant and vernacular discourses that emerged in response to eight black churches that were burned in a ten-day period following the June 2015 AME church massacre. I also consider how these vernacular rhetorics mobilize fugitive fragments from what Karma Chávez calls the "undercommonsense" to form a survival discourse and what possibilities those radical (from Latin radix, "root") meaning-making practices may hold. This essay advances communication studies scholarship by connecting discursive approaches to race and racism with rhetorical scholarship on fragmentation, ideology, and public memory. It offers a vocabulary for confronting civil society's material rhetorics that mask the material realities of racism and racial oppression, and calls for rhetoricians to take seriously the common-sense racism that perpetuates these dynamics and how it might be revised or contested. [ABSTRACT FROM AUTHOR]