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IS A REVIVAL UNDER WAY AT THE CHRISTIAN SCIENCE MONITOR?
- Source :
- BusinessWeek; 11/30/98, Issue 3606, p42-42, 1p, 2 Color Photographs
- Publication Year :
- 1998
-
Abstract
- Reports that "The Christian Science Monitor" newspaper, operated by the Christian Science Publishing Society, is set for a revival after losing two-thirds of its circulation in the past 10 years by renovating its Boston, Massachusetts headquarters. Establishment of a high-technology newsroom; Newspaper's focus on home delivery instead of using U.S. mail; Aim to restore the newspaper's role as a paper that presents in-depth coverage of serious issues; Amount planned to spend on advertising campaign.
- Subjects :
- NEWSPAPERS
PUBLISHING
ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3606
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 1301710