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Proactive Competitor Orientation:Conceptual Foundations and Empirical Support.

Authors :
Townsend, Janell D.
Schulze, Anja
Source :
AMA Winter Academic Conference Proceedings; 2018, Vol. 29, pI-14-I-15, 2p
Publication Year :
2018

Abstract

In this paper, we conceptually develop proactive competitor orientation, measure it, and investigate its relationships with other strategic orientation factors. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
CUSTOMER orientation
ENTREPRENEURSHIP
MARKETING strategy

Details

Language :
English
ISSN :
10540806
Volume :
29
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
129513601

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