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How Anchor Product Formation Is Affected by Other Store Choice Factors and How It Influences Purchase Amounts in Grocery Shopping.
- Source :
- AMA Winter Academic Conference Proceedings; 2018, Vol. 29, pA-85-A-85, 1p
- Publication Year :
- 2018
-
Abstract
- This paper investigates how anchor product formation is affected by other store choice factors (quality, selection, price) and how anchor product formation influences purchase amounts in grocery shopping situations. [ABSTRACT FROM AUTHOR]
- Subjects :
- GROCERY industry
STRUCTURAL equation modeling
CONSUMER preferences
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 29
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 129513505