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A Social Identity Perspective on the Legalization of Marijuana in the United States: The Relative Importance of Status Insecurity and Group Membership.
- Source :
- Journal of Macromarketing; Jun2018, Vol. 38 Issue 2, p206-217, 12p
- Publication Year :
- 2018
-
Abstract
- Using Social Identity Theory, this article explores the process by which a stigmatized consumption practice, namely recreational and medical marijuana use, has been gaining regulatory and normative legitimacy. An online panel (N=432) was surveyed about motivations to support the transition of a market from illegal to legal status from people who do not intend to directly participate in it. Consistent with Social Identity Theory, results indicated that that: (1) marijuana users reported a higher level of support for the legalization of medical and recreational marijuana than non-users; (2) status insecurity enhanced the level of support for legalizing medical marijuana among in-group members and decreased the level of support for out-group members (those not identifying with marijuana users). In addition, results suggested that non-users may engage in legitimation practices to benefit their communities rather than promoting individual level benefits. Overall, the present research provides a link between the micro level motivational processes of group members to support/oppose the transition of an illegal market to one with regulatory legitimacy. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 02761467
- Volume :
- 38
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Macromarketing
- Publication Type :
- Academic Journal
- Accession number :
- 129393644
- Full Text :
- https://doi.org/10.1177/0276146717744245