THE STRATEGIES OF CONSTRUCTION ENTERPRISES TOWARD THE MODERNIZATION OF CONSTRUCTION INDUSTRY.

It is an irresistible trend in the development of Chinese construction industry that construction enterprises adopt modern project management mode, improve the efficiency and quality of construction projects comprehensively and take the path of sustainable development to complete the transformation and upgrading of industrial modernization. The modernization of construction industry is based on the multi-faceted behavior of market participants. Therefore, it is of important significance to identify market participants' proactive behavior which affects the construction industry modernization development and elevating its development level. Based on literature review and summary, this thesis defined the concept of market participants' proactive behavior, identified the market participants' proactive behavior and established a framework to analysis the market participants' proactive behavior. The findings of this thesis could provide reference and suggestions for market participants on which proactive behavior should be taken to promote the development of construction industry modernization and influence paths and main point to elevating construction industry modernization development level. [ABSTRACT FROM AUTHOR]