Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation.

Being able to innovate one’s business model has been a topic of paramount importance in media management research and practice. Recent studies suggest that the strategic orientation of a company is a central driver of business model innovation. However, empirical evidence is scarce. To fill this gap, we assess the impact of entrepreneurial and alliance orientation as two highly relevant strategic orientations with a quantitative survey of 50 companies. Our results show that a media company’s entrepreneurial orientation has positive effects on its ability to innovate value creation and value proposition, but not on its ability to capture that value. In addition, we could not find significant results indicating that being alliance oriented is beneficial for business model innovation. [ABSTRACT FROM AUTHOR]