THE INFLUENCE OF ENTREPRENEURIAL STRATEGIES ON CREATING EXPORT CAPACITY OF BH PRODUCTION ENTERPRISES.

Conceptual solution for the largest number of BH export enterprises is not possible to design, develop and implement without clearly established entrepreneur orientation towards creating such production enterprises which are, in competitive terms, the equivalent to what the competitor has already introduced in the market. If local BH enterprises are not able to have at least one advantage in their favour regarding the competitive strategy, then their enterprise should not be export-orientated. Regarding this, it is necessary to have an adequate preparation of entrepreneur strategies and compatibility of state infrastructure with the production enterprises whose business intent is to export its products to foreign markets in simpler, faster and more profitable manner. In the largest number of BH enterprises, the management at every level does not possess the adequate capacity to create entrepreneurial strategies for making business at local market, and even less number of enterprises decide to create export business strategy. In addition, the business of BH production enterprises is threatened at local market as well, then the question has to be asked which managers and their business capacities are prepared for the market game in the international business. Besides the readiness of the entrepreneurial infrastructure at the national level, all business activities at level of production enterprise need to be led to excellence - business excellence which shall increase their export capacity and competitiveness regarding the enterprises from the same branch. Therefore, it is necessary to explore, analyse and define the role, importance and influence of entrepreneurial activities as well as the willingness of management towards the export orientation of production enterprises, and to research and analyse all relevant determinants and factors which are determine participants in creating export capacity and strategy of appearing production enterprises at international market. The ultimate goal of influence research of entrepreneurial activities at export capacity of BH production enterprises is creating entrepreneurial strategies which, by its influence, contribute to creating the effective concept of building export orientation of local production enterprises at foreign markets. The research results show that Cost leading strategy is the most implemented one in export enterprises in Bosnia and Herzegovina, the following is the Focus strategy, while the Differentiation strategy is among a number of strategies least implemented. The results obtained in the research suggest that only those production enterprises that shall be implementing adequate export strategies supported by an efficient infrastructure at the state level have a serious chance of operating in selected target markets. [ABSTRACT FROM AUTHOR]