NEW CHALLENGE - GENDER STRUCTURE IN THE PROCESS OF MANAGEMENT IN SPORTS AND SPORTS ORGANIZATION IMPACT FROM LEGAL AND ECONOMIC ASPECTS.

Gender balance in the part of the Balkan and the Republic of Macedonia is still a topic that is highly discussed. Social changes that took place at the end of the 2000 in our country caused rapid transition and a need for amendments of the policy and adjustments in accordance with the European standards in almost all areas of functioning of the society. As a result of this we have to adjust management of sport events with the recent requirements and trends. We are looking for new system solutions, new sources of funding, strong relations between sport, law and economy through sponsorship, marketing and donation, TV right and fair conditions for efficient transformation of the ownership and privatization of sport organizations in the Republic of Macedonia. Our theoretical preassumption that gender of respondents might influence the perception of sport and sports organizations of citizens of the Republic of Macedonia has been set out by differences between genders and the opinion of citizens about sports organizations in our country. In this paper we surveyed 411 citizens from all regions in the Republic of Macedonia, and analyzed their attitude in terms of gender. Namely, they are aware that on the Balkans the impact of male population is still dominant which is largely confirmed in our study were the majority of respondents being supporters to (and active participants in) sports and sport organizations as an institution. For this reason we decided to research this gender balance as a phenomenon in modern age, and provide an opportunity for the male population to be involved in management process in sports organization as an institution. [ABSTRACT FROM AUTHOR]