Back to Search
Start Over
Three Steps to Better Measurement: Suggestions for the necessary TV-attribution solution the industry needs.
- Source :
- Multichannel News; 2/19/2018, Vol. 39 Issue 5, p41-N.PAG, 1p
- Publication Year :
- 2018
-
Abstract
- The article offers suggestions for the telecommunication industries for its betterment. Topics discussed include measurement practice answering television rate of return; analysing the programs for its effectiveness; and use of historical data to ensure the dynamic patterns of consumer behavior. It also mention about importance of going beyond basic statistical analysis to find real answers about consumer preferences.
Details
- Language :
- English
- ISSN :
- 02768593
- Volume :
- 39
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Multichannel News
- Publication Type :
- Periodical
- Accession number :
- 128065267